Fun With Merger Arbitrage (Or, Is NASCAR For Sale?)

NASCAR, Charlotte Motor Speedway, Danica Patrick, M&A
Photo: James Willamor. Danica Patrick | NASCAR practice | Charlotte Motor Speedway | Oct. 2010.
Danica Patrick announced her exit from NASCAR late last year and now there is talk about the majority owners of America’s premier stock-car racing series exploring a sale.  The company was founded in 1948 by mechanic Bill France Sr. and his grandson Brian France has been CEO since 2003. The France family is apparently working with Goldman Sachs to identify a potential deal for a buyer.

Possible Bidders for NASCAR

​Possible bidders include Marcus Smith, president of Speedway Motorsports Inc. (NASDAQ: TRK). Insiders say Smith wants to make his own legacy in sports, separate from his father Bruton. While the Smiths had interest in buying the Carolina Panthers, the $2 billion-plus price tag was too much for them to become majority owners.

Comcast (NASDAQ: CMCSA) is also bound to come up, not only because of its sponsorship of the Xfinity Series, but because the idea of a media company buying a racing series for content is fresh in minds after Formula One was purchased by Liberty Media (NASDAQ: FWONA), which reportedly spent more than $8 billion in January 2017 to acquire Formula One. Also, Comcast is already one of NASCAR’s most important partners, serving as both a media rights partner and title partner of NASCAR through its NBC Sports and Xfinity brands, respectively. NASCAR is such an important investment for Comcast that several people from the sport, including new NBC Sports broadcaster Dale Earnhardt Jr., were interwoven throughout NBC’s Super Bowl pregame show this month. Many sources inside the sport believe that Comcast sees great value in owning the content and in its future distribution.

France Family’s Dual Control

While the France family owns NASCAR, the vast majority of tracks utilized by NASCAR’s three national series are owned by two publicly-held companies – International Speedway Corp. (NASDAQ: ISCA) and Speedway Motorsports Inc. (NASDAQ: TRK). Regarding ISC, Bill France Sr. started the company in 1953 to construct and manage tracks where NASCAR holds competitions. The France family controls about 74% of Combined Voting Power of Common Stock—Class A and Class B (Reference Form 10-Q for the quarterly period—Q1—ended 28 February 2018. Notes to Consolidated Financial Statements: 11. Related Party Disclosures and Transactions.). However, the France Family Group owns about 92% of the CLASS B COMMON STOCK as of 12 February 2018 according to a recent Schedule 13G filing. At the end of this post is last year’s Schedule 14C dated 07 March 2017 (we will update with 2018’s DEF 14C when it’s available), which discloses primary shareholders of each class of common stock.

NASCAR & ISC Undervalued?

Moreover, the France family has been backing the notion that NASCAR is undervalued with their own money. According to the latest filings, the family increased its holdings by over 18,000 shares of ISC as of 01 May, boosting their total holdings to 225,710 shares worth $9.5 million (insider purchases via the France family trust: 2010 BJF DESCENDANTS TRUST B is here).

​Meanwhile, Goldman Sachs has been selling. Filings show the bank reduced its holdings by  104,403 shares as of Q1 2018, down 52% from year end 2017. A snapshot of Goldman’s trading is below; the 13F filings are here.

Crown Jewel: Daytona

The crown jewel of NASCAR and ISC is the Daytona motor speedway and the annual Daytona 500. The race track has undergone a huge renovation and the 500 sells out. The 500 is still a great brand. ISC, headquartered in Daytona Beach, Florida, like NASCAR, is operated in part by members of the France family – Jim France is chairman of the board while Lesa France Kennedy is CEO. Last month, NASCAR announced it was purchasing the Automobile Racing Club of America (ARCA) Racing Series headquartered in Toledo, Ohio in a deal that would be completed by 2020.

Merger Arbitrage & Valuation Thoughts?

One Seeking Alpha researcher put together a bear case (January 2018)–but expected valuations can change significantly in an M&A deal:
  • The bear case for International Speedway (NASDAQ:ISCA) is pretty simple. NASCAR is a declining sport. The benefit of contracted revenue increases from a 10-year TV deal is being offset by lower admissions revenue, leading to basically zero organic profit growth.
  • As such, ISCA should be worth no more than maybe 12-13x free cash flow – even lowering the near-term discount rate and assuming only a modest step-down in profits under a new deal.
  • That doesn’t even include the fact that ISC’s operating cash flow through 2021 is basically spoken for, with nearly two-thirds going back into the declining business at sub-optimal ROIC. (Notably, ISC spent $400 million to upgrade Daytona – for annual incremental EBITDA of just $15 million.)
  • Its forward EV/EBITDA multiple is a seemingly reasonable 8.3x

Financial Metrics

Source data: financial metrics compiled from Yahoo! Finance (as of 09 May 2018).

Notes: Principal Shareholders | DEF 14C Extract

Update on M&A Status (16 June 2019):

Reference our recent post titled “Merger Arbitrage Secured: NASCAR Acquires Racetrack,“ which provides an update on the merger arbitrage status of all three companies mentioned in the comparable valuation table: International Speedway, Speedway Motorsports, and Dover Motorsports.

Here’s a brief snapshot:

NASCAR Merger Arbitrage Comparables June 2019
NASCAR Merger Arbitrage Comparables, June 2019


  1. Merger arbitrage (also known as merge-arb ) calls for trading the stocks of companies engaged in mergers and takeovers. When the terms of a potential merger become public, an arbitrageur will go long, or buy shares of the target company, which in most cases trade below the acquisition price. At the same time, the arbitrageur will fe short sell the acquiring company by borrowing shares with the hope of repaying them later with lower cost shares.

  2. Evidently, Brian France, the 56-year-old grandson of the founder of NASCAR—has taken a leave of absence as CEO and chairman of the company after being arrested for a DWI and criminal possession of painkillers/narcotics (oxycodone, not heroin as some others stated). He’s had a troubled recent history; it’s not clear whether or not this has had—or will have—an impact on the potential sale of the company.

  3. BarkingSpider shared this with the Seeking Alpha researcher:
    “Great detail and perspective to the ISCA research! I look forward to your updates especially given the recent (May 2018) chatter about the France family’s wanting to sell a majority stake in NASCAR (as ISCA is a NASCAR pure-play, as you mentioned).
    Interestingly, referenced your research in its blogentary titled, “Fun with Merger Arbitrage (Or, Is NASCAR for Sale?).” It made some interesting observations:
    * ISCA is controlled by the France family.
    * The family has been buying.
    * Goldman Sachs has been selling.
    Anyway, the lowish EBITDA multiples might attract private equity firms since debt financing is still easy to obtain and cheap. An ~8x multiple is attractive to big PE firms. If NASCAR is on the blocks, then there might be a play for ISCA, too, in order to unleash value. These are essentially family operated and controlled companies.
    Here’s the link, if interested:

Leave a Reply

Your email address will not be published. Required fields are marked *